TeleNav's GPS Vehicle Tracker comes to AT&T's enterprise services
[Via RCRWireless]
Posts with tag tracking
Hunker down and find that tin foil cap, pronto! Privacy advocates, we've a new target for you to bang on: Integrated Media Measurement. The 4,900-person media research company is looking to take advertising measurement to a whole new level (or new low, as it were) by embedding tracking modules within cellphones. In short, the module picks up audio from ads and records information about the exposure; in the future, if you were to purchase whatever product you heard about (like seeing a movie that was plugged), it would register a hit and deem you a sucker. As of now, the only testers with these freaky phones are individuals who signed up for this stuff, but you better believe major marketing firms (and TV / movie studios in particular) are perking their ears up and begging to know more.Quigo ad placement

If your smartphone came with a built-in GPS receiver, you can choose to just overlook Google's latest technology, but if your mobile is among the 85-percent (or so) out there lacking an integrated GPS module, listen up. The search giant has revealed new software (dubbed My Location) that enables non-GPS-equipped phones to be pinpointed within three miles of their actual location. Google is claiming that it can provide "neighborhood-level" data, and that pressing "0" while in the app will enable users to skip the task of entering in a starting address when looking up directions. Notably, the system is not set up to collect phone numbers or any other personal details, and for those still paranoid, it can indeed be switched off. Currently, the tracking database still has a few gaps to be filled -- namely locales in Europe and all of China / Japan -- but Google could very well use the location data to eventually provide targeted ads to those who use it.Quigo ad placement
It's not like the Japanese government hasn't dabbled in GPS (and RFID, too) tracking before, but the nation's latest idea involving Big Brother is (unsurprisingly) catching a fair amount of criticism. Reportedly, Japan wants to equip senior defense officials with GPS-enabled mobiles, and it's making no bones about the reasoning behind it. Quite frankly, it's looking for ways to keep a more watchful eye on officials' whereabouts after a higher-up was recently "treated to hundreds of expensive rounds of golf by a defense contractor." Reportedly, the handsets would only be given out to senior staff "required to report for duty in the case of a security emergency," but a number of anonymous individuals have already expressed disdain for the plan through local news outlets. Nothing to hide, nothing to fear, right?
It's quite possible that you're at least somewhat familiar with Skyhook's ability to use WiFi in order to track down various objects, and while you've likely become desensitized to SiRF after seeing it in just about every GPS / NAV device ever produced, the two are teaming up to deliver a GPS / WiFi hybrid module for wireless carriers. Skyhook's WiFi Positioning System (WPS) will be getting a boost after inking a deal to get inside SiRF's Multimode Location Platform, which "promises to boost the availability and adoption of location-based services." The new duo will join ACCESS (among the throngs of others) at 3GSM next week in order to showcase the new technology, which is slated to provide a new level of accuracy by giving handsets the ability to find your way with two tracking protocols. Additionally, the inclusion of WiFi is said to help lock onto an initial signal much quicker than a typical standalone GPS receiver can, and if all goes as planned, we could see the hybrid technology alive and well in SiRF's Star III series of chipsets "later this year."
Considering how governments are suddenly feeling that tracking your every move, or at least providing the means for someone else to, is such a brilliant idea, it's no surprise to see the Bluetooth masters at Cambridge-based CSR buy up NordNav and Cambridge Positioning Systems. The new mishmash of companies now has consolidation on the brain, as it's developing an all-in-one microchip that will sport both Bluetooth and GPS functionality on a single module. Additionally, the chip would reportedly "drain less power and be cheaper for handset makers than having two separate chips in their devices," as both technologies would have one processor doing the work, resulting in a more efficient process. The company's CEO claimed that its combo chips would cost manufacturers "an extra dollar per chip as opposed to around $5 to $10 for putting in a current standalone GPS chip," and moreover, these devices are designed to be ultra-sensitive, giving it connection abilities indoors and in "deep urban areas" where current units fall short. Already being hit up by a few anonymous mobile producers, CSR plans to get these things shipping "during the first half of this year," and hopes to start turning a profit on them by 2008.
In an effort to get hip to the times (read: stop hemorrhaging cash on unprofitable landlines), some colleges are now submitting to the reality that virtually all students prefer mobile phones as their primary form of contact by decommissioning or reducing reliance on campus and dorm phone systems in favor of wireless. Several are going so far as to provide their students with custom plans and mobile apps connected to campus systems. As we initially reported last year, one of the more ambitious projects is coming together at New Jersey's Montclair State University where incoming freshmen now receive obligatory LBS-enabled cellphones loaded with school software and services co-developed with Rave Wireless. The LBS aspect has apparently been a hangup for some students, though, weirded out by the concept of being tracked by their deans and professors until they're assured that the GPS tracking functionality of the phone is strictly opt-in only, which can be activated by individuals in an emergency to assist police. Morrisville State in New York even buddied up with Nextel Partners (yeah, that Nextel Partners) to beef up campus coverage in exchange for bundling wireless plans with students' room and board bills. It's always refreshing to see stodgy institutions wising up to these sorts of trends -- albeit late -- but as the AP points out, many students are likely to be coming in with existing phones and family plans that end up cheaper than what the schools are able to offer. Of course, if Montclair offers real-time tracking of every pizza delivery driver in town, well, there's your killer app right there.










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