What a difference 18 months makes, eh? The relative short line for today's iPhone 3G S launch at Apple's flagship Regent Street store in London could be attributed to any number of factors: the economy, the steep cost of upgrade for iPhone 3G owners, or the fact that Apple allowed for advanced iPhone 3G S orders with home delivery. Or maybe people just aren't willing to wait in line for a bump in speed, improved graphics, and video recording. We wouldn't call it apathy but the iPhone halo doesn't seem as shiny beneath a spotlight now shared with Android and the new Pre. Regardless, the iPhone 3G S is now on sale in the UK and a few more European countries with North America up next after a few degrees of the Earth's rotation.

Update: According to O2, sales for the 3G S have already surpassed numbers for the iPhone 3G during last year's launch. Looks like pre-orders were in full effect here.

[images courtesy of Richard Lai and mrgeoffb]