We had a feeling this day was coming. After Spotify's subscription music app was approved, offline listening intact, there was every indication that Rhapsody was next for christening. Especially with the feds watching Apple's every move. The free download just went hot and requires a $15 per month Rhapsody To Go subscription -- you can try it for free for a week -- and streams 64kbps quality (ugh) music over WiFi or cellular data (only, no off-line access) from a catalog of about 8 million tracks offered by the MTV and RealNetwork tie-up. Now go 'n get it.

Update: Added video demo after the break.

[Via Komo News, thanks Bill Y.]

Read -- Rhapsody App [iTunes link]

MTV and French carrier SFR are back at it with yet another remix of their Modelabs-sourced music phone, and this one's just about as funky fresh as we've seen 'em. Following the MTV3.3, the new MTV3.4 carries the torch with one-click access to MTV content (in other words, you'd better really be into MTV to buy this thing), a 2-megapixel camera, 3G, video calling, and microSD expansion. It runs as little as €9 (about $12) depending on the plan and the contract -- so MTV aside, it seems to be a pretty good deal considering you're getting a tricked-out 3G slider.

[Via Unwired View]

Rhapsody, the digital love-child of Real Networks and MTV, is best known for its DRM'd subscription music service. As such, the globe's population of sheep-white-earbudded, sidewalk zombies have been completely off limits to its charms. Until today. While its DRM'd subscription deals remain in place, Rhapsody is now offering unprotected MP3 downloads via its Rhapsody MP3 store and via partners including Verizon's VCAST over-the-air service and Yahoo. We're talking 5 million DRM-free tracks (generally priced at $0.99 per song, $9.99 per album) from Indies and the four majors. Uniquely, all tracks can be previewed in full before downloading. Rhapsody VP, Neil Smith said, "We're no longer competing with the iPod, we're embracing it." Perhaps, but Rhapsody's planned $50 million marketing assault on iTunes with the help of MTV's TV networks doesn't exactly make them best of friends. We're not DRM-free across the industry yet (in fact, far from it), but things are certainly moving in that direction.

Update: Signup now with the Rhapsody MP3 store and get a $10 credit which can be applied to your first album.

[Via Reuters]

France's SFR has announced that it'll be launching a Modelabs-sourced handset that appeals to the younguns (and the young at heart) later this month. What feature of the so-called "MTV3.3" slider gives away the target demo, exactly? A plethora of MTV branding, naturally -- the second such device to launch on SFR, following the MTV3.0 touchscreen candybar -- with logos on the phone's shell and packaging, themes, media, bundled MTV Cribs game, and direct access to the hip network's video content. It takes some horsepower to effectively stream video, of course, and the MTV3.3 delivers thanks to a 3G radio -- which we can only assume is at least a little bit faster thanks to all that red. The most attractive part of this whole deal might be the pricing: €49 (about $77) at the April 23 launch. And no, sorry, if you're not in France, you're not cool enough to find one in your local store.

[Via mocoNews]

Cross-marketing is great and all, but we'd rather know how we factor into this new partnership between MTV, Real and Verizon Wireless. Turns out a few things will be changing from the get go. For one, Urge customers can dive into Rhapsody starting today, using their existing login info to get their feet wet in the #1 subscription service. Rhapsody users will also be enjoying a bit of MTV, VH1 and CMT content, but it's not perfectly clear what or when they'll be getting it. Real also confirmed that it'll be keeping its current partnerships with the likes of Best Buy, SanDisk and TiVo. For Verizon's part of the action, they'll be giving you Rhapsody versions of your over-the-air purchases in a few months. Otherwise, the future is unclear. According to the press release, Rhapsody is "the exclusive digital music service for Real and for MTV Networks' premier music and pop culture brands in the United States." That said, MTV hasn't really said anything too solid on its exit from Microsoft cahoots with its current Urge offering, so we'll just have to wait and see how this all pans out.

Now that Verizon Wireless and Sprint Nextel have movie downloads for that 2 inch screen, why not direct content producers? MTV wants in the game, so the entertainment network will be extending its "My Super Sweet 16" television series into the mobile realm using Verizon's VCAST TV. MTV's "Super Sweet 16: The Movie" has debuted exclusively on Verizon's MedialFLO-powered VCAST after hitting Comcast's on-demand cable service earlier this week. This before even the DVD release sometime in July. Will teen Verizon mobile television customers even care? MTV sure wants them to.

[Via textually.org]

Nah, Verizon Wireless isn't snapping up Alltel just yet or anything, but the carrier is formally announcing its plans to launch its much-anticipated V CAST Mobile TV service right on schedule. The March 1st date that's been floating around is purportedly true, meaning there won't be any unforeseen delays in enjoying the mobile TV abilities of your forthcoming SCH-U620 or VX9400 -- if you're in a launch market, that is. Currently, the exact whereabouts of launch capabilities is a bit ambiguous, and curiously omitted are major markets such as "New York, Los Angeles, Chicago, San Diego and Las Vegas," but the provider reportedly plans to have a good deal of these "major markets" covered by the "end of Q1," or March 31st. The service will utilize Qualcomm's MediaFLO mobile TV network, which AT&T also plans on eventually using, and will offer up programming from CBS, Comedy Central, Fox, MTV, NBC News, NBC Entertainment, and Nickelodeon. Unfortunately, we're still in the dark in regard to an official pricing structure, but with only T-minus two days 'til kickoff, the remaining minutiae should surface soon enough.

While consumers' love affair with mobile TV has been debatable, that hasn't stopped a number of firms from teaming up to deliver all sorts of multimedia to our diminutive LCDs, and now MTV Networks and Amp'd are partnering to bring exclusive, original made-for-mobile content to Amp'd users. Hoping to give customers (pre-teens, at least) something to actually get amped up about, the two firms announced at CES that they would be developing unique content, such as an elusive "episodic series," that would end up appearing on both MTV and Amp'd Live. It was also stated that MTV would "retain the rights to develop and cross-program the projects for television and other platforms," possibly suggesting that the content could leak over to other networks if the price was right. Although a "comedy" series -- Lil' Bush: Resident of the United States -- was recent ported from mobile to TV, this marks the first time that an Amp'd production will have the hefty wallet of MTV Networks / Viacom backing it, which essentially means that future content rolling out of Amp'd Live will hardly be suitable for marginally mature adults. Laguna Beach fuheva!

[Via mocoNews]

Let's face it, with more and more content being created for the third screen (i.e. your cellphone, handheld, portable, multimedia device, etc. -- whatever you want to call it), it was obviously time for the Emmys to create yet another award for a new kind of small screen: the award for outstanding original programming for computers, cellphones and other hand-held [sic] device (or that's what we understand it's called, anyway, they didn't officially acknowledge it on their site so far as we could tell). So whose programming's up for an Emmy? You've got Fox Mobile's 24: Conspiracy, MTV's mtvU Stand In, AOL's Live 8 on AOL, Orrin and Jerry Zucker's It's Jerry Time!, CB Films' Sophie Chase, and interactive puzzle program Stranger Adventures. To be announced April 22 with the Daytime Emmies, the Academy will be reviewing and voting on the nominees with what we can only hope is the utmost reverence and sincerity for the category, similar to how we imagine they vote on the Emmy for Sound Mixing - Nonfiction Programming or Outstanding Game Show Host.