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Posts with tag marketing

Motorola Droid ads invading mailboxes, too?

by Ross Miller Oct 20th 2009 @ 10:32PM


Because television and the internet can't be the only media feeling the touch of the Droid's marketing blitz, it looks like promotional mailers are being sent out. No new details or screenshots, but you can't get enough of Motorola / Verizon's Android device anyway, can you? A few more pics past the read link.

Peek offers disgruntled Sidekick owners a free Pronto, internet high-five

by Darren Murph Oct 14th 2009 @ 12:33PM

As Microsoft and Apple have so precisely demonstrated, there's nothing like a face full of egg to make the competition fire up the sucker punch machine. Take Peek, for example, who is now offering angered Sidekick users (you know, the ones that probably lost all of their data recently) a gratis Pronto for their trouble. All that's required is an image of you, a frowny face, your wiped Sidekick and a T-Mobile bill -- once that's sent over to Peek's dedicated inbox, you'll soon receive your Pronto in the mail. 'Course, it's up to you to foot the $20 monthly bill for keeping the thing active, but hey, free's free. Kind of.

Norwegian ski billboard gets snowy when texted

by Darren Murph Mar 25th 2009 @ 2:19AM

We've certainly seen mobile-activated bus stop ads before, but the cool factor on this one was just too impressive to overlook. Tryvann Winter Park, a ski resort that sits just 15 minutes away from downtown Oslo, was searching high and low for ways to better market itself to residents of the bustling Norwegian city. In order to do so, it turned to JCDecaux, who conjured up the brilliant idea you see to the right. Essentially, this advertisement packs a few internal fans and a bucketful of faux snow; whenever it starts snowing up at the ski resort, someone sends a text to the billboard and the flurries start to fly. This way, residents and workers in Oslo can easily see when conditions are good some 500 meters up. We're told that Tryvann "loved" the campaign and the resulting crowds that came, though there's no mention of whether it'll be implemented next season or elsewhere in the world.

[Via textually, thanks Charles]

Quigo ad placement

Dockers shakes up mobile ad space with motion-sensitive iPhone plugs

by Darren Murph Mar 16th 2009 @ 1:02AM


Seriously, what will these marketing gurus think up next? As if banner ads and pop-ups weren't enough to draw our attention to whatever product a given company is attempting to sell, Dockers has reportedly whipped up the world's first motion-sensitive ad for Apple's iPhone. The so-called "shakable" ad (dubbed Shakedown 2 Get Down), which is "available" in a number of popular iPhone apps (iBasketball, iGolf, iBowl and iTV just to name a few) takes advantage of the built-in accelerometer and gives iPhone owners the ability to believe they're playing a game while they're subliminally being talked into buying a new pair of pants. We're hesitant to even speak it, but we get the feeling that Dockers and partner OMD have just created a monster here.

[Via AdAge]

IMMI tracks ad exposure / effectiveness via cellphone, trips privacy alarms everywhere

by Darren Murph Oct 15th 2008 @ 10:59PM

Hunker down and find that tin foil cap, pronto! Privacy advocates, we've a new target for you to bang on: Integrated Media Measurement. The 4,900-person media research company is looking to take advertising measurement to a whole new level (or new low, as it were) by embedding tracking modules within cellphones. In short, the module picks up audio from ads and records information about the exposure; in the future, if you were to purchase whatever product you heard about (like seeing a movie that was plugged), it would register a hit and deem you a sucker. As of now, the only testers with these freaky phones are individuals who signed up for this stuff, but you better believe major marketing firms (and TV / movie studios in particular) are perking their ears up and begging to know more.

[Image courtesy of Corbis, thanks ugotamesij]

RIM shows employees that rich people use BlackBerrys, as if they care

by Darren Murph Oct 15th 2008 @ 5:55PM


Oh yeah, we know a certain dutiful crew in the R&D labs at RIM are toiling away on the BlackBerrys that we'll be swooning over in the years to come, but what winner took the time (and what champion instructed him / her?) to conjure up this PowerPoint slide? Reportedly, this here slide was used within the company to show just how awesome its handsets are, because clearly, if six rich people accept free phones well before the street date from you, that equates to stellar quality and usability. Oh, and just remember RIM -- we'll bet Motorola used to brag about all the superstars with RAZRs, too. See how far that got 'em?

Quigo ad placement

Mildly frightening Verizon promo video gets employees hype for BlackBerry Storm

by Darren Murph Sep 15th 2008 @ 10:46PM


Hey, bet you'd like to know that Verizon Wireless' Mike (you know, from Minute with Mike) thinks the BlackBerry Storm is going to "crush the competition." He also expects his sales team to "take the world by storm." He also states that this handset's screen is "built to be the most responsive of its time." Oh, but he totally neglects to mention a price and / or release date. Thanks Mike. Thanks a lot. Full mind-numbing episode is after the jump.

Continue reading Mildly frightening Verizon promo video gets employees hype for BlackBerry Storm

Sony Ericsson goes viral with Xperia X1 marketing

by Joshua Topolsky Sep 11th 2008 @ 10:31AM


Sony Ericsson is taking the viral route on marketing with its forthcoming Xperia X1, launching a new "alternative reality thriller" centered around a mysterious character named Johnny X. There's not much meat in the video the company is desperately trying to sneak into your daily YouTube diet, but at least we get to see action-packed chases, Memento-stealing plot points of the highest order, and one weird, seemingly backmasked utterance of "Johneeeeeeeeeee... X!" Hit the read link for the full clip, and check out another video after the break which helps to unravel the mystery.

[Via Pocket-lint]

Continue reading Sony Ericsson goes viral with Xperia X1 marketing

Japan to push its whiz-bang handsets overseas

by Darren Murph Aug 20th 2008 @ 1:32AM

With Japanese handset sales declining pretty much across the board (thanks, lower subsidies!), it follows logic that the government and Japanese-based handset makers would look internationally to pick up the slack. In a rather vague report, we're told that the nation is hoping to push its technologically advanced mobiles in other countries, though it'll have a tough time marketing mobile TV without sufficient infrastructure. One of the token handsets chosen to lead the parade is a Sony-made "wallet phone," which is only described as having cashless technology built in. Color us (very) mildly enthused.

Elephantine BlackBerry Bold promo kit arrives for Rogers

by Darren Murph Aug 13th 2008 @ 1:08PM


We understand the need to catch eyes these days, and while Rogers will certainly not be the first nor last to promote a new piece of kit with an obscenely large version of said kit, this one just takes brobdingnagian marketing to a new plateau. The absolutely gigantic Rogers Bold launch kit includes a plethora of Bold flyers, informational pamphlets and all sorts of other goodies that'll be handed out to prospective buyers shortly. The real question is: who gets to take this thing home once the buzz dies down?

[Thanks, Michael]

Bell kicks off inexplicable "er" marketing campaign

by Darren Murph Aug 11th 2008 @ 11:25PM


Last we checked, "er" isn't located anywhere within the word "Bell" or "Bell Mobility." For whatever reason, that didn't stop the Canadian telecom company from spending big bucks in order to create a new marketing push focused on the two letters. Reportedly, the "Today Just Got Better" campaign will be plastered just about everywhere in the Great North here shortly, leaving onlookers confused and unconsciously drawn to the name. Is this really where we're at as a society? Creating ads that have no connection to the brand just to garner attention? Sigh.

Motorola wants to welcome you to the "We Generation"

by Chris Ziegler Jul 14th 2008 @ 3:09PM

Great news -- one of Motorola's ad agencies, Ogilvy London, has deduced the answer to Moto's product woes. Turns out the problem was that although everyone seems to know the infamous "HELLOMOTO" tag line, no one really knows what it means, so they're tacking a new one on: "We Generation." The new phrase is apparently designed to emphasize the social capabilities of the company's handsets (you know, like calling and talking to people, for example) and will hit virtually every ad medium starting this week. The agency's verbiage leads us to believe that ye olde HELLOMOTO isn't quite off to the cemetery yet -- and if the RAZR's ungodly lifespan is any indication, it won't be going anywhere any time soon.

[Via IntoMobile]

Video: Samsung's Soulful dinosaur takes tour around England

by Darren Murph Jun 22nd 2008 @ 3:08PM


Remember that not-entirely-innocent looking prehistoric creature that won your heart immediately upon viewing Samsung's optical illusion promotional vid? Apparently quite a few folks demanded to see more of the Soul dinosaur, so Sammy hoisted him up onto a truck and proceeded to drive around a few English towns. Catch the sub-2 minute journey (reactions included) just after the break.

[Thanks, Claudio]

Continue reading Video: Samsung's Soulful dinosaur takes tour around England

Samsung Soul promo video shows 10 optical illusions in 136 seconds

by Darren Murph May 17th 2008 @ 8:46AM


We'll be frank -- we really have no idea what Samsung's getting at with its freshest Soul promotional video, but it's certainly a fine piece of eye candy if nothing else. Put simply, the video shows a maniac darting about demonstrating ten optical illusions in just over two minutes, and in case you couldn't guess, the Soul is saved for last. Should we have prefaced that bit with a spoiler warning? Too bad -- vid's still waiting after the jump if you're interested, though.

[Thanks, Joel]

Continue reading Samsung Soul promo video shows 10 optical illusions in 136 seconds

Samsung launches Instinct promotional site

by Darren Murph May 5th 2008 @ 7:54AM


Just in case you haven't learned enough about the forthcoming Samsung Instinct from our hands-on gallery / UI video walkthrough, Sammy has launched a promotional website designed to give you the skinny. Within the site, you can peer at a handful of press shots, get schooled on all of its features and sign up to be notified when it's ready for your hands to be wrapped around it. Nothing too exciting, but those with the Instinct high on their list of next mobile to own will surely find it worth the click over.




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