Whoa -- we just got word that AT&T is suing Verizon for false advertising over Big Red's "There's a map for that" ads. We're reading the complaint and motion to stop the ads right now, but here's what AT&T says is the big problem:

In essence, we believe the ads mislead consumers into believing that AT&T doesn't offer ANY wireless service in the vast majority of the country. In fact, AT&T's wireless network blankets the US, reaching approximately 296M people. Additionally, our 3G service is available in over 9,600 cities and towns. Verizon's misleading advertising tactics appear to be a response to AT&T's strong leadership in smartphones. We have twice the number of smartphone customers... and we've beaten them two quarters in a row on net post-paid subscribers. We also had lower churn -- a sign that customers are quite happy with the service they receive.

AT&T also says its network reaches about the same number of people as Verizon's, so we're thinking it's a little miffed that it's being portrayed as an also-ran here. We'll update as we learn more, keep it locked!

Update: So this seems like a very narrow lawsuit, actually. As we've been told, AT&T thinks Verizon is trying to fool viewers into thinking that they can't use any AT&T phone services outside of 3G coverage areas by showing two essentially different maps. Since Verizon's entire network is 3G, the gaps in the red map are actual service gaps -- but Verizon doesn't show that the gaps on the AT&T map might be covered by AT&T's huge 2G network. We can see how that could be misleading, but at some point you've got to compare apples to apples, and AT&T even says it has "no quarrel with Verizon advertising its larger 3G network" in its complaint, so we'll see how the court reacts.

Update 2: Interestingly, Verizon's already changed the ads once at AT&T's behest, editing them to remove the phrase "out of touch" and adding a "Voice and data services available outside of 3G areas" small print disclaimer at the end. Apparently that wasn't enough for AT&T, which says the ads still confuse non-technical viewers into thinking AT&T provides no service at all outside of its 3G coverage.

Update 3: Okay, we've read everything -- there's really not much more to this suit than the arguments over the maps. We're thinking Verizon could have easily dealt with this by just using dark blue and light blue on the AT&T map to differentiate between 3G and 2G coverage, but at this point we don't think Ma Bell is all that interested in anything except getting these ads off the air. All that said, it's hard to deny that Verizon's ads made a perfectly valid point: using an iPhone on AT&T's network in New York or San Francisco is an exercise in frustration, regardless of whether you have 2G or 3G, and we've had zero problems on Verizon. Let's just hope AT&T is working as hard to fight these ads with its actual service as it is with its lawyers.

We're suckers for a well done ad but this, this is simply amazing. Vodafone NZ's Symphonia features 1000 cellphones syncing 53 different ringtone alerts from 2000 sent messages to reconstruct Tchaikovsky's 1812 overture. We dare you to not be impressed. See how they did it after the break.

[Thanks, Brent R.]

Having created an aura of surreal creepiness around its handset, Palm seems ready to talk about the Pre's features (not just its feelings) in its latest video ad. Whether the change is in response to viewer unrest or a natural progression of the advertising campaign is unknown. But if princess waiffy pants could send a calendar late notification while pulling into a downward facing dog, well, that would be an ad worth watching. Maybe next time. Check the latest after the break.

When we last saw this fair-faced Pre spokesperson, she was sitting on a rock in an otherwise open field playing choreographer to a sea of robed individuals encircling her. This latest ad takes a decidedly simpler approach reminiscent of the vibe set in the Meet the Pre series, though we can't say for sure her if her followers aren't just waiting off-camera for the next directive. Also, interesting choice of onomatopoeia for sliding through the webOS cards, we imagine there's a certain, Redmond-based company out there delighted by the subtle (and probably unintentional) reference. See the ad for yourself after the break -- and in case you're wondering, that song that'll be stuck in your head all day is "Doot Doot" by Freur.

[Via Pre Central]

With just over a fortnight to go before Sprint starts selling Palm's Pre, it stands to reason that a few of the units have made their way out into the wild. According to Millennial Media, that's absolutely what has happened, with this month marking the first in which it recorded "initial Palm Pre [ad] impressions." In other words, those lucky few Pre owners (or "testers," if you will) are really just goofing off online rather than testing tactility and radiation output. Good to know.

[Via mocoNews]

Know what happens in the run-up to a major product launch? Rumors are mongered and advertisements are sold, lots and lots of ads. So we're not surprised to find the two colliding in the shape of an un-calibrated (not Pre calibrated, it's not yet in sync with the calendar) countdown timer that's destined for every tech and consumer oriented website on these here Internets. Since Engadget maintains a strict editorial separation from advertising, there's no way for us to know for sure if this is legit. However, we reached out to Notebook.com who gave us a very convincing backstory for how they came up with this timer (that we saw working) showing a June 6th launch -- smack in the middle of the June 5th and June 7th dates rumored. Still, a Saturday? How very un-Sprint-like. Come on Palm, out with it already -- make the date official.

Never before in the history of humankind has a company that's been doing so badly had such an enormous amount of money to waste. Enter Motorola, and, consequently, their new Aura advertisement featuring megahunk David Beckham doing what he does best: absolutely nothing. There's not much that we can say that the Terminator-inspired ad won't say for us, so putter on after the break and catch the ad itself, plus Beckster beefcaking it up like a pro and sharing his innermost insights on Moto's $2,000 phone.

[Thanks, ugotamesij]

We've certainly seen mobile-activated bus stop ads before, but the cool factor on this one was just too impressive to overlook. Tryvann Winter Park, a ski resort that sits just 15 minutes away from downtown Oslo, was searching high and low for ways to better market itself to residents of the bustling Norwegian city. In order to do so, it turned to JCDecaux, who conjured up the brilliant idea you see to the right. Essentially, this advertisement packs a few internal fans and a bucketful of faux snow; whenever it starts snowing up at the ski resort, someone sends a text to the billboard and the flurries start to fly. This way, residents and workers in Oslo can easily see when conditions are good some 500 meters up. We're told that Tryvann "loved" the campaign and the resulting crowds that came, though there's no mention of whether it'll be implemented next season or elsewhere in the world.

[Via textually, thanks Charles]

Seriously, what will these marketing gurus think up next? As if banner ads and pop-ups weren't enough to draw our attention to whatever product a given company is attempting to sell, Dockers has reportedly whipped up the world's first motion-sensitive ad for Apple's iPhone. The so-called "shakable" ad (dubbed Shakedown 2 Get Down), which is "available" in a number of popular iPhone apps (iBasketball, iGolf, iBowl and iTV just to name a few) takes advantage of the built-in accelerometer and gives iPhone owners the ability to believe they're playing a game while they're subliminally being talked into buying a new pair of pants. We're hesitant to even speak it, but we get the feeling that Dockers and partner OMD have just created a monster here.

[Via AdAge]

Over the years, Nokia handsets have fallen victim to the infamous KIRFing process time, and time, and time again. Evidently the suits up in Espoo have had enough, as evidenced by a new marketing campaign urging bargain hunters in India to avoid unbranded / duplicate handsets. The ad, which was spotted in the Mumbai Mirror, is comical in a number of ways. For starters, the notion that "originals last forever" is obviously misleading untrue, and secondly, the whole "instilling fear" tactic is severely unnecessary. Nokia asserts that all KIRF handsets lack an IMEI number, and thus owning one "could be a threat to your safety and national security." Or is that longhand for "a threat to Nokia's bottom line?"

Man, what's up with Verizon and its ad department? Just a few months back, the carrier was thrashed by PETA for running a controversial spot involving two pit bulls chained up in a junkyard, and now it's being fingered for making questionable remarks toward Sprint's push-to-talk network. For those unaware, the spots (one hosted after the break) included lines such as "We all upgraded to Verizon Wireless. Got push to talk and the reliability of the network. That old service is useless now." Sprint argued that the subtle drops could wrongfully influence people to believe that Sprint's PTT network was non-functional or that it would soon be discontinued, and eventually, NAD (an ad watchdog agency) recommended that VZW nix the ads. As it stands, the commercials in question have indeed been dropped, but Verizon asserts that it did so as a normal part of business. Ah well, it's the end result that matters, right Sprint?

Hunker down and find that tin foil cap, pronto! Privacy advocates, we've a new target for you to bang on: Integrated Media Measurement. The 4,900-person media research company is looking to take advertising measurement to a whole new level (or new low, as it were) by embedding tracking modules within cellphones. In short, the module picks up audio from ads and records information about the exposure; in the future, if you were to purchase whatever product you heard about (like seeing a movie that was plugged), it would register a hit and deem you a sucker. As of now, the only testers with these freaky phones are individuals who signed up for this stuff, but you better believe major marketing firms (and TV / movie studios in particular) are perking their ears up and begging to know more.

[Image courtesy of Corbis, thanks ugotamesij]

Hey, bet you'd like to know that Verizon Wireless' Mike (you know, from Minute with Mike) thinks the BlackBerry Storm is going to "crush the competition." He also expects his sales team to "take the world by storm." He also states that this handset's screen is "built to be the most responsive of its time." Oh, but he totally neglects to mention a price and / or release date. Thanks Mike. Thanks a lot. Full mind-numbing episode is after the jump.

Last we checked, "er" isn't located anywhere within the word "Bell" or "Bell Mobility." For whatever reason, that didn't stop the Canadian telecom company from spending big bucks in order to create a new marketing push focused on the two letters. Reportedly, the "Today Just Got Better" campaign will be plastered just about everywhere in the Great North here shortly, leaving onlookers confused and unconsciously drawn to the name. Is this really where we're at as a society? Creating ads that have no connection to the brand just to garner attention? Sigh.

Look, LG, it's all well and good the Secret has a touchscreen and that sweet DivX-capable 5 megapixel camera, but making a viral video that can only be described as early-90s softcore voodoo porn and ends with a sheepish phone call from the dude's mother is probably not the best way to highlight those qualities. Video after the break -- warning, it's just a hair on the NSFW side.