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Keepin' it real fake, part CXCVIII: TAG Heuer Meridiist gets way-too-low MSRP

by Darren Murph Apr 16th 2009 @ 11:41AM


You know how we know this here TAG Heuer Meridiist isn't the real deal? Not because it isn't sexy, and not because we don't really, really want to believe. No -- it's because the authentic handset can't be found for under five or six grand, while this little impostor can be had for the unfathomably low price of just $290. So yeah, you'll miss out on the fancy box and veritable bragging rights, but you will get twin SIM slots and a choice of black or red "leather." You know, come to think of it, maybe we would be willing to deal with a fake in order to save a few mortgage payments...

[Via Tehnozona]

TAG Heuer's ritzy Meridiist handset gets unboxed

by Darren Murph Aug 4th 2008 @ 12:54PM


All but the most affluent among us have likely purged the pricey Meridiist from our memories, but if you've ever wondered what exactly a £2,650 ($5,162) cellphone looks like (and really, who hasn't?), you'll definitely want to check this out. The fine folks over at Stuff were able to point their camera at TAG Heuer's exquisite handset ever-so-briefly, and while the images tell half the story, the folks handling it told the other. The chunky phone reportedly reeked of unnecessary luxury and was built solidly, but we didn't get the impression that they were champing at the bit to call this a bargain. At any rate, there are a few more shots where this one came from (that would be the read link, for the uninitiated).

TAG Heuer's ?3,400 Meridiist handset gets official

by Darren Murph Apr 16th 2008 @ 3:29PM


Surely those rumored shots of TAG Heuer's luxurious first handset from last week are still stuck in your head, right? Go on and purge those puppies right on out, as we've got the very first press shots (more in the read link) of the now-official Meridiist to focus our attention on. Reportedly, the handset was indeed developed in partnership with Modelabs, and beyond the all-metal casing, you can also expect a sapphire crystal screen, 2-megapixel camera, multimedia player, 1.9-inch QVGA display, Bluetooth and a battery good for 7-hours of yappin' aimlessly about how pricey your new mobile is. Speaking of which, did we mention this prized piece will run you between €3,400 ($5,420) and €3,900 ($6,216), depending on customizations, when it sashays onto the scene in Q2? Yeah, ouch.

Quigo ad placement

Rakuten exploits cameraphone craze for advertising purposes

by Darren Murph Jun 8th 2007 @ 2:35AM

Although this certainly won't go down as the first attempt to integrate cellphones into discrete marketing, Japan's largest online shopping mall operator is apparently taking advantage of the country's oh-so-superior handsets and offering up tantalizing "promotional videos" for consumers who snap pictures of ads. Rakuten is reportedly set to hand out thousands of pilot issues of a magazine, Zero90, in hopes that mobile-wielding readers will snap photos of certain articles in exchange for a free commercial intellectually stimulating media clip. While this sounds an awful lot like QR codes, the actual technology used in the pages isn't mentioned, but we do know that Japan-based Clementec is behind it -- and you thought print media had too many plugs as is.

[Via Physorg]

First Tag Heuer cellphone mockups surface

by Darren Murph Jan 18th 2007 @ 4:45PM

As we suspected, it looks like Tag Heuer will indeed be joining the ranks of D&G, Prada, Aston Martin, McLaren, and the host of other brands out there who are joining the cellphone craze. Dial-a-Phone is reporting that the forthcoming handset should be "a completely new design," unlike the D&G RAZR which was devoid of originality save for the branding, gold finish, and dangerously high pricetag. Additionally, the Paris-based ModeLabs will indeed be crafting the design, and if all goes as planned, should be launching in undisclosed locales "within a few months." Currently, all they know is that it should be "made of stainless steel" and closely resemble many of Tag's unmistakable timepieces, and while chances are slim that the phone will actually be in a watch, be sure to hit the read link for the first wave of mockups.

[Thanks, Stokelake]

Tag Heuer to partner with ModeLabs on luxury handset?

by Darren Murph Jan 2nd 2007 @ 11:40AM

It looks like the competition in the luxury phone market is heating up, as folks still trying to choose between Gresso, Vertu, GoldVish, the D&G RAZR, or the ridiculously pricey Black Diamond could see one more alternative in addition to the recently-unveiled LG Prada. According to Sybarites, Tag Heuer -- the folks responsible for Jeff Gordon and Tiger Woods' sumptuous wristwatches -- is teaming up with ModeLabs to introduce "a completely new phone" for deep-pocketed talkers. While details (including a sneak peek) are scant, the phone is "expected to be made of stainless steel and have many similarities to Tag watches," but it seems we'll just have to wait this one out before making any other far-reaching predictions.

[Thanks, James]

Quigo ad placement





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