You know how you can tell Moto's new i410 for iDEN isn't really supposed to be hip, stylish, or ultra-functional? Neither Moto nor launch partner Boost bothered to give it a fresh, funky name, bucking the trend set by the Clutch and Debut. Of course, with an utterly basic black rectangular shell, tiny monochrome secondary display, and lack of even a VGA cam, it's clear that they're going for the bottom-most reaches of the market here -- which means that customers should be able to scoop it up for a song on any of Boost's prepaid plans, happily. It's not up on the carrier's site just yet, but it'll be available before the year's up -- and Motorola says that this officially "completes Boost Mobile's 2009 device roadmap," so we hope you weren't holding out for some mythical Android device in the next couple weeks.

Sprint CEO Dan Hesse recently sat down for an interview with the master of one-on-ones and black backdrops, Charlie Rose, and while much of the talk was spent traveling down memory lane and revisiting Hesse's two-decade rise through the ranks at AT&T before fleeing in 2000, there were some great quotes that came out of it:

• "We're getting ready to launch a couple of new Android devices." We know one's the Hero, and the other -- if we were the betting types -- is the Samsung InstinctQ.
• Rose: "The merger with Nextel was a bad idea?" Hesse: "In 20 / 20 hindsight, it was, yes... the premium that Sprint paid for Nextel was too much." Sprint's gone back and forth on the idea of spinning off Nextel over the past couple years, so it's not a surprising thing for him to think -- but to hear Sprint's CEO actually say out loud that he thinks a very active part of its network shouldn't have become part of the company is a little bombastic.
• "Our prepaid brand is Boost." Nothing wild and crazy about that statement, though it does reaffirm that Virgin Mobile is destined for assimilation. The whole thing's kinda funny considering that Boost dabbled in CDMA before reversing course, and once again, Sprint will be dealing with large installed bases of both iDEN and CDMA prepaid customers.
• On touchscreen smartphones: "Those are the most expensive phones for us to sell, and those are the ones where we need to make sure that the customer stays with us [and] doesn't churn, because we're out a lot of money... those are expensive devices." Theoretically, an aggressively-priced subsidized smartphone could still end up leaving a carrier in the red if you broke your contract early on and paid the ETF, but we doubt that's a huge problem -- especially for a CDMA carrier like Sprint. He goes on to say "I'm already looking at 4G versions of smartphones," so that's really encouraging to hear, particularly if you're into WiMAX.
• "Customer will pay premium for simplicity. Simplicity is everything... Digital One Rate which we launched back at AT&T, that was all about simplicity... people paid more. It wasn't a price cut." Translation: "Unlimited makes you feel like you're getting a deal, but rest assured, we're banking."
• In response to Rose asking how Sprint uses the Palm Pre to take on Apple and RIM: "It was really kind of Palm's decision to take on Apple. And Palm has had [a] long standing relationship with Sprint." It's interesting to hear Hesse seemingly back away from a fight with Apple and chalk up the situation to happenstance -- RIM not as much, considering that Sprint carries a number of BlackBerrys in its lineup and will certainly continue to do so. Talking more about pitting the Pre against the iPhone, he goes on to say that Palm's handset is "doing well. But you've got to almost put the iPhone, to be fair, in a separate category. The Apple brand and that device has done so well. It's like comparing someone to Michael Jordan." If that's not a tactful acknowledgment that the iPhone is a bona fide wireless superstar, we don't know what is. Hesse's giving the iPhone the respect it's rightfully earned -- as any strategically-minded executive would.
• "The biggest impediment to mobile growth is you got processors are getting a lot faster, screens are getting sharper, they use more and more power, and battery technology is not moving very fast... That's the one breakthrough that the industry needs. It needs battery breakthroughs." It's good to hear that Hesse understands as well as everyone else that the wireless industry needs to be focused on making power draw a non-issue, but he sounds less convinced of the solution: "I don't know. Solar we hope, and renewable energy sources." When Sprint gets some cash socked away, it might consider throwing some R&D money at the problem -- it'll be first to market with something resembling a "national" 4G network, after all, and the situation's only going to get worse.

Who knew you'd find out so much about the inner workings of the States' third-largest carrier from watching PBS?

[Via Gizmodo]

Quick: name an iDEN slider. Having trouble? Really wracking your brain over there? Well, allow us to help you out by introducing you to the i856 Debut, a just-announced model that's been rumored for Boost for the better part of 2009. The phone pushes iDEN even deeper into consumer territory and away from its traditionally business-oriented roots, featuring a funky (well, funky for iDEN, anyhow) design, stereo Bluetooth, microSD expansion to 8GB, GPS, a 1.3 megapixel cam, and that slider form factor that plays far better among Boost's youthful demo than among Nextel's decidedly heavier-duty clientele. It's available today for $169.99 (and for the record, we think we deserve a little credit for not cracking a "Motorola debuts the Debut" pun).

Remember Virgin Mobile? Sure you do -- not long ago the last-man-standing MVNO snapped up Helio, and seemed ready to take its place as one of the few boutique prepaid operations still... er, operating. Well that appears to be all but done and done, as Sprint has just announced a "definitive agreement" to purchase the company for $483 million worth of sweet, succulent stock (which looks to be right about what it was valued at to begin with). It looks like Sprint will pair the acquisition with its Boost Mobile brand, which till now was in direct competition with VM. It's not quite rival city, however, Virgin Mobile USA was launched as a joint venture with Sprint, and the MVNO glides on Dan Hesse's network as it is. Still, it does seem to be another indicator that the days of the MVNO are certainly on the wane, though Sprint now looks to own the space -- what little there is.

If you're feeling the need to text your face off on Boost Mobile but the original i465 Clutch's maroon shade wasn't your cup of tea, fret not -- there's a new shade in town. "Graphite," which is really just a fancy way of saying "black," is going to end up being the second color option for Motorola's first QWERTY iDEN set when it launches next Tuesday for $129.99. Sounds expensive, but when you consider that Boost is commitment-free, it's not that bad.

Boost Mobile's i9 stands head and shoulders above the rest of the carrier's line as its clear-cut hero device, but there's a problem -- the launch color, kind of a dark bronze, was a little bland. That's not cool for an iDEN flip this far up into the rare air, is it? Of course not, so we're glad to see that they've partnered up with Moto to bring out the so-called Stature in a second (more fitting) color, red. It's available now for exactly the same price as the original that's been available since February, $299.99.

It's not the prettiest handset in the world -- nor the fanciest -- but it's not designed to be. Instead, Moto's i465 Clutch has but one purpose in life, and that's to bring QWERTY power to the iDEN masses (that is, those who can't be bothered to lug around a BlackBerry). We opined that it'd be cheap when Motorola announced it, and indeed, it's running just $129.99 now on Boost Mobile -- expensive by contractual standards, but like all Boost offerings, this price is agreement-free. The phone's available immediately -- so assuming all those messaging issues are ironed out, we should be good to go.

[Via Phone Scoop]

Boost's clearly (and understandably) delighted by the explosive popularity of its $50 unlimited package, but the scrappy little division of Sprint still needs to grow into the big shoes it's now fashioned for itself -- and it looks like that's what 2009 is going to be all about. Boost chief Matt Carter has revealed that the brand will be opening some 50 new retail outlets before the end of the year, all of which will be dedicated to peddling Boost goods rather than occupying a lame little kiosk in the corner of a Sprint store. That's in addition to the three dedicated stores Boost currently operates in Miami, LA, and Houston, so it's a pretty big step up -- and with subscriber adds continuing to pile up amid newly-heated competition with arch rivals like Virgin, there probably couldn't be a better time to step up.

[Via mocoNews]

So Boost Mobile's $50 per month free for all hasn't gone exactly as planned, with a surge in the carrier's customer base exacerbating excessive text message delays that have been known to plague Boost and Nextel in the past. The house of "Where You At" has acknowledged the issue, with spokesperson John Votava telling the Wall Street Journal there'll be a fix in place specifically by May 7th. He said the number of new customers that have signed up has overwhelmed the company, and with SMS a still growing trend, that iDEN network's gonna have to either get in better shape or wait for enough frustrated customers to leave and reach a more stable equilibrium.

The knee-jerk reaction to Verizon chief Ivan Seidenberg's recent inflammatory interview -- saying he doesn't know "what Sprint thinks it is" in response to Boost's blowout $50 all-you-can-eat calling and texting plan -- was to call him out for slamming competition (because, let's be real, no one likes executives hating on affordable stuff). His belief was that Sprint simply didn't have the network capacity to support a plan priced that aggressively because it'd bring too many new subscribers on board, and drama over on the iDEN airwaves suggests he may not have been too far off the mark. Boost resellers and customers alike are apparently experiencing insane text messaging delays -- sometimes several hours' worth between sending and receiving -- that are rendering the service useless, and while voice and push-to-talk are still said to be performing flawlessly, a strong swing toward messaging in the past 18 months across all US carriers (along with the upcoming launch of the Clutch) puts the spotlight squarely on the problem.

Texting has never been iDEN's strong suit; it's simply not what the network was originally built to do, and when we approached Boost about this at CTIA earlier this year, we were told that the situation was under control. A company spokesperson says that they're working around the clock to get the delays resolved and expect to have it smoothed out by next week -- but with the $50 plan continuing to win conquest subscribers hand over fist and a network that's being stressed in ways it's never been stressed before, we have to wonder: is this every going to be fully resolved? Even more importantly, though, with Boost's pricing undercutting its national-level competition by a country mile, do they even have to fully resolve it to keep customers on board?

[Via mocoNews]

Following the seemingly unstoppable trend toward QWERTY and heavy texting in the low end of the market, Motorola has announced its very first iDEN device to ever feature a full keyboard. The rumored i465 looks just a little better in glamorous press shots than it did before, and it's picked up a name along the way -- Clutch. Naturally, Boost Mobile is a perfect fit for the thing, and the Sprint division looks to be launching this quarter. Specs include Bluetooth 1.2, a 160 x 128 display, video capture via a VGA cam (hey, it's low-end, what did you expect?), and mil-spec compliance for shock, vibration, and all that good stuff that you might need when your phone hits the pavement. Pricing will be announced closer to launch, but we don't expect it to break the bank.

[Via Unwired View]

So, you already know all there is to know about Motorola's i9 (on paper, at least), but wouldn't you like to see it toyed with on video? If you've found yourself shaking that noggin' to and fro, we'd recommend that you have a look past the break. There, you'll find a three minute walkthrough of the flip phone on Boost Mobile, and while no surprises await you (no shower scenes or anything of that nature), it's still a worthwhile use of your time if this one's on your "maybe" list.