Looks like AT&T's not getting its holiday wish after all -- a federal judge just ruled against Ma Bell's request to have Verizon's Map For That ads pulled off the air. That doesn't mean that this whole thing is over, though: the judge called the ads "sneaky" and said that it was possible people might misunderstand them because "most people who are watching TV are semi-catatonic." Whether or not that's enough to support a legal conclusion that the ads are misleading is a fight for another day -- specifically December 16th, when AT&T will have a second chance to argue its case. Still, this is a big win for Verizon -- everyone ready to be inundated with these ads for the next month?

Got an AT&T Premier account at your disposal? Does your nine to five require you to wear a suit on every day that ends in "y?" If you're nodding your head and simultaneously thinking about just how tight that top button is around your neck, there's a decent chance that you can get AT&T's version of the BlackBerry Bold 9700 right now. 'Course, those on T-Mobile have already been enjoying the spoils for a few hours now, but judging by the unboxing shots in the read link, that window of US exclusivity looks to be all but shut. So, anyone jabbing the boss for an upgrade?

Sure, Verizon's doubled down on the 3G map ads in response to AT&T's false advertising lawsuit, but eventually the company's lawyers had to file a response and, well, ain't nobody backing down in this one. Here's the freaking introduction:

AT&T did not file this lawsuit because Verizon's "There's A Map For That" advertisements are untrue; AT&T sued because Verizon's ads are true and the truth hurts.

Yeah. It's gonna be like that. Verizon goes on to argue that even AT&T concedes the maps are accurate, and that pulling any of the ads off the air without proof that they're misleading consumers would be unfair, and that at the very least both parties need time to investigate further. Honestly? We've read it over a couple times now and while the legal arguments are certainly interesting, it's hard not to get the impression that Verizon drafted this response with publication in mind -- check out this quote:

In the final analysis, AT&T seeks emergency relief because Verizon's side-by-side, apples-to-apples comparison of its own 3G coverage with AT&T's confirms what the marketplace has been saying for months: AT&T failed to invest adequately in the necessary infrastructure to expand its 3G coverage to support its growth in smartphone business, and the usefulness of its service to smartphone users has suffered accordingly.

See what we mean? Now, we still think there's some merit to the idea that Verizon's ads improperly conflate 3G coverage area with 3G service quality, but that's really not what AT&T's arguing -- hell, it's busy pimping EDGE. We'll see if these two can solve their differences and get back to work, but we've got the feeling this thing ain't over yet.

Update: Here's the PDF, in case you're interested.

That successor to AT&T's wildly popular LG Shine that we spied back in August has finally popped official today, becoming the Shine II (surprise, surprise). It's a very evolutionary set -- if you squint, you can't see much difference from the original -- but this might be a situation where it's in AT&T's best interest not to mess with success just as long as they don't end up pulling a RAZR over the next several years. It's got a 2 megapixel cam, a mirror-finish 2.2-inch LCD, GPS, 3.6Mbps HSDPA, and microSD expansion to 16GB; look for it on November 22 for $119.99 after rebate on contract. Perhaps more notably, the BlackBerry Curve 8520 has migrated from T-Mobile over to AT&T today with the same EDGE data and optical pad as its cousin; it'll be hitting in the "coming weeks" for $99.99 after rebate. Of course, the Bold 9700 hits on the 22nd for a hundie more, so there'll be some soul searching among AT&T-based BlackBerry lovers over the next few days, we suspect.

AppleInsider published a piece this week that does a good job rounding up the latest counterarguments we've been hearing against Verizon's claims in its suddenly ultra-aggressive attacks on archrival AT&T's network -- attacks that have offended AT&T right into getting the legal team involved. Both sides are applying enough spin to make you dizzy at this point, so let's break down the latest round of pot shots, shall we?

• Verbiage on Verizon's site suggests that swaths of its 3G network are still running at EV-DO Rev. 0 speed: false. In fact, 100 percent of Verizon's 3G coverage has been Rev. A since 2007 -- the wording refers to 1xRTT, which is the transport technology in use where EV-DO hasn't been deployed.
• You can't distinguish between EV-DO and 1xRTT on Verizon's coverage map: false. Turns out Verizon has one of the more comprehensive coverage browsers among top-tier carriers. The technologies aren't called out by name, but they're there -- they list compatible features in different coverage zones, ostensibly to reduce customer confusion since your average Joe (not to be confused with our own Joe Flatley) doesn't know or care what "1xRTT" means.
• EDGE approaches the "low end" of EV-DO Rev. A: false. At the top end of the specification, EDGE can theoretically approach 500kbps in a cleanroom environment -- but in reality, it runs at a fraction of that and suffers more severe latency issues in practice (which is sometimes a greater detriment to a mobile web browsing experience than raw speed) than UMTS and EV-DO. Heck, AT&T itself claims 75-135kbps. Meanwhile, we got 823kbps on the downlink in real-world modem use on Verizon's Rev. A.
• AT&T's 3.6Mbps and 7.2Mbps deployments are significantly faster than EV-DO Rev. A: true, but only in theory. We're getting downlink speeds ranging from the low 100s -- yes, 100s -- to the high 800s in Chicago and New York; Chicago's got a trial 7.2Mbps network that's live, but even if we're not connected to it (hard to say), we should still be on 3.6. We seriously have no idea what AT&T's doing behind the scenes with these rollouts, but in urban areas, at least, they're not helping. At all. And that's assuming we can help ourselves from dropping down to EDGE.
• AT&T's service is augmented by the nation's largest WiFi network: we won't even justify that with a rebuttal.
• Verizon's gaming the system by comparing only their 3G networks: the truth hurts, AT&T. Verizon's commercials would have you believe that by comparing only 3G coverage, Verizon wins by a country mile. And guess what? They do. To AT&T's credit, the 3GPP's WCDMA technology path is considerably more advanced and extensible than EV-DO Rev. A is, but beyond UMTS's simultaneous voice / data capability, the end user's experience is pretty similar in day-to-day use. We go where the faster real-world speeds (and the reliable calls) are.
• Verizon is "defending steep losses" with its anti-AT&T, anti-iPhone commercials: false. Verizon added 1.2 million net customers in the most recently reported quarter, excluding acquisitions.
• LTE is "still years away from viable use" on Verizon: false. They'll have 20-30 markets commercially live in 2010, which is 20-30 more than AT&T will have. It's not nationwide coverage by a long shot, but it gives the carrier a notable lead in the 4G transition since AT&T has sparsely detailed its LTE plans and isn't expected to go live with any markets until 2011 at the earliest.

To be fair, Verizon's taking a questionable angle in its advertising by trying to associate 3G coverage with call reliability -- in AT&T's case, the two are totally, completely unrelated -- but the fact remains that for a bunch of New York, Chicago, and San Francisco-based Engadget editors, Verizon bests AT&T in both categories, and we're having a hard time arguing with personal experience.

So listen, AT&T, we're sorry Verizon made you upset, but the solution's actually pretty simple: compete. Fix your network, keep scoring hot exclusives, and get hungry again -- because in a year or two, no one's going to give a damn that you used to have an exclusive on the iPhone.

Verizon certainly seems to be getting under AT&T's skin with its ads focused on comparing 3G coverage -- not only is Ma Bell suing over 'em, it's now issuing PR to clarify what it sees as the inaccuracies of the entire campaign. If you'll recall, AT&T thinks Verizon's 1:1 comparison of 3G coverage maps makes it looks like AT&T doesn't have any coverage at all across most of the country -- which means that our nation's largest wireless carrier is now in the sad position of pimping its gigantic EDGE network in response. Let's all gloss over the absolutely huge difference in 3G versus EDGE together, shall we?

With both 3G and EDGE coverage, customers can access the Internet, send e-mail, surf the Web, stream music, download videos, send photos, text, talk and more. The only difference – with some data applications, 3G is faster than EDGE.

Right, right -- the only difference. That must be why Apple named it the iPhone EDGE Slightly Faster.

Now, AT&T has a valid point when it says that its 3G map covers 75 percent of the nation's population, and that Verizon's conflation of total 3G coverage with actual network quality is slightly misleading. But you know what? We watch our iPhones drop from 3G to EDGE and even to GPRS all day long in New York, Chicago, and San Francisco, and that has nothing to do with the damn map, and everything to do with AT&T's actual network quality. Let's put it this way: Verizon's ad campaign would be totally ineffective if it didn't ring so true, and the best way for AT&T to counter these ads is to build a rock-solid network, not filing lawsuits and issuing press releases bragging about freaking EDGE. We all clear on this? Good.

In a perfect world, we'd one day all be guzzling from an endless font of virtually free bandwidth, streaming 1080p video straight to our WXGA handsets with stereo Bluetooth beamed straight to implants in our ear canals. Turning our attention back to reality for a moment, though, and the situation is a little more bleak: carriers are plagued with crappy, overloaded networks, backhaul issues, and a 4G rollout that could easily span a decade. To that end, caps are still firmly in place on US carriers' so-called "unlimited" laptop data plans, and overage rates make the occasional slip-up nasty enough to bankrupt you if you're not offered clemency from customer service. The good news is that AT&T's data overage rates have dropped significantly as of November 6, going from 49 cents per megabyte to 5 cents on the $60 5GB plan and 10 cents on the (nearly useless) $40 200MB plan. That still means you're paying over $50 for each gigabyte of overage -- but as AT&T points out, it's a hell of a lot better than the $500 you were paying before.

[Thanks, Kal]

Well, you knew this was coming -- AT&T's amended its advertising lawsuit against Verizon to include Big Red's new holiday ads, including that oh-so-cute Island of Misfit Toys spot, and demanded that they be taken off the air. At question is the same map of AT&T's 3G coverage used in the other commercial, which Ma Bell says misleads customers into thinking it has no service at all in large swaths of the country. Best part? AT&T's lawyers had to describe the ad in their new filing, leading to passages like this:

The spotted elephant, in a surprised manner, asks the iPhone "What are you doing here? You can download apps and browse the web!" and a Dolly for Sue asserts that "Yeah. People will love you [the iPhone]."

Happy holidays, folks.

Read - Digital Daily
Read - AT&T's amended complaint [PDF]

Right on cue, AT&T has announced new Canada-friendly plans today that make the occasional trip to Whistler, Yellowknife, or Fredericton just a little more bearable. The packages range from $59.99 up to $219.99 a month with anytime minute buckets of 450, 1,350, 2,000, 4,000, and 6,000 and include compatible rollover and an extra 1,000 night / weekend minutes for good measure. Though the plans don't include data, you pay $2 a megabyte, which is the same rate as domestic (and is still plenty high enough to get you into serious trouble with a smartphone or tethering setup). Those on family plans can look into the action starting at $89.99 a month, so get on your snowshoes -- we're headed to Banff.

When you're rolling out a new 7.2Mbps upgrade to your network, it naturally helps if you've got some compliant hardware in the stable -- so to that end, AT&T has announced its USBConnect Lightning from Sierra Wireless today. Apart from 7.2Mbps downlink capability, the new model's little more than a run-of-the-mill USB stick so there's not a lot to say about it, though it features a trick swiveling USB connector that should make the thing more likely to work with unusual (and unusually tight) port configurations. It'll be available on November 22 for free after rebate on contract, just in time for service launches in Charlotte, Chicago, Dallas, Houston, Los Angeles and Miami expected by the end of the year.

AT&T might be suing Verizon for misrepresenting its network in ads, but that doesn't seem to have dissuaded Big Red from using that same map image in this new spot, which casts the iPhone away to the Island of Misfit Toys. Hard to argue with the premise, but here's the real question: why not just sack up use a real iPhone, instead of this KIRF piece? Check the ad after the break.

[Thanks to everyone who sent this in]

So we knew a select number of authorized resellers would start stocking iPhones soon, and thanks to a tipster, it looks like we might be getting a glimpse at a none-too-surprising recipient of the new order. As these pics from an anonymous tipster show, "big hug for your mobile life" retailer The Shack will be getting AT&T's flagship device soon, with a letter supposedly from EVP of store operations Bryan Bevin (found after the break) adding that the 3G and 3GS rollout will begin this month at some company-owned locations in the Dallas Forth Worth and New York City areas, with a nationwide rollout in 2010. Not that you necessarily needed more places to tempt you with the device, but it's always fun to have options.

Wireless acquisitions tend not to be the most straightforward, easy-to-finalize business dealings in the world, and indeed, it's been almost a year to the day since AT&T announced that it intended to scoop up regional carrier Centennial to the tune of $944 million. Since then, thousands of pounds of red tape have been slashed and the deal has finally been sealed, meaning that Centennial stores will be fully rebranded in 100 US locations by January of next year, while the company's service in Puerto Rico will continue to carry the legacy brand through to mid-2010. For its part, AT&T plans to deploy 3G at "more than 100" Centennial cell sites and expand 3G coverage at 100 others, so it's a mutually beneficial relationship -- though we'll have to wait for feedback from old Centennial customers bearing the brunt of the transition before we start high-fiving.

[Thanks, Zachary]

Having already witnessed the case and UI of Dell's incoming Android invader, we can now pretty much complete the picture with the latest info from the FCC. Reassuringly, WiFi and 3G -- the two big modifications from the China-bound Mini 3i -- both make it onto US soil, leaving us with only the timeless questions of when and how much. The Chinese version of the phone runs a 360 x 640 resolution on a 3.5-inch capacitive touchscreen, which makes for a nice base to get all that wireless communication (Bluetooth included) flowing. We can expect the Mini 3iX to find its way onto AT&T's awesome networks some time in 2010, joining a growing army of Android devices vying for your cash, love and understanding.

[Via Unwired View]

It's not often that a manufacturer pushes a Windows Mobile version bump in a timely fashion, so color us impressed to see that Samsung has now released an official 6.5 upgrade for the Jack on AT&T. 6.5 is a relatively minor bump over 6.1 in the non-touch Standard world -- Professional devices are getting the lion's share of improvements -- but users will be happy to find that they're getting an updated Internet Explorer Mobile, Windows Marketplace access, and automated free connections to AT&T WiFi hotspots (anything to offload cellular strain, right?). Grab it now from Samsung's site, make sure your battery's charged, and let 'er rip.