AT&T closes Centennial Wireless deal

by Chris Ziegler Nov 6th 2009 @ 2:17PM

Wireless acquisitions tend not to be the most straightforward, easy-to-finalize business dealings in the world, and indeed, it's been almost a year to the day since AT&T announced that it intended to scoop up regional carrier Centennial to the tune of $944 million. Since then, thousands of pounds of red tape have been slashed and the deal has finally been sealed, meaning that Centennial stores will be fully rebranded in 100 US locations by January of next year, while the company's service in Puerto Rico will continue to carry the legacy brand through to mid-2010. For its part, AT&T plans to deploy 3G at "more than 100" Centennial cell sites and expand 3G coverage at 100 others, so it's a mutually beneficial relationship -- though we'll have to wait for feedback from old Centennial customers bearing the brunt of the transition before we start high-fiving.

[Thanks, Zachary]

Filed under: ATT

Tags: acquisition, atandt, att, centennial, centennial wireless, CentennialWireless

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Reader Comments (Page 1 of 1)

Neutral

zephxiii @ Nov 6th 2009 2:24PM

I've been waiting for this for a long time!!!

Neutral

Amir @ Nov 6th 2009 2:50PM

Good for AT&T but honestly they need to expand 3g to more than just a 100 cell sites. lol

Lowest Ranked

oscar @ Nov 6th 2009 2:58PM

wow while sprint is working on 4g att still still working on 3g what a loosers at att

Neutral

Michael @ Nov 6th 2009 5:39PM

why are you even talking? If there is such a title of a loser in this industry Sprint holds it brighter than any. They loose an average of a million customers every quarter where as att gaines 2 million (att 83 million customers, Sprint 48 million which was at over 50 million when they merged with Nextel). There so called 4G is going to be such a bust and a shame being that this country coud have had 1 single platform which would have been great for the customers. Everybody always says how much further Europe and Asia is ahead of us. Could it be that they all use the same technology? If the US all used LTE for 4G (which I bet will end up happening once they see how much better it is once att and VZ launch it) our coverage as well as phone selection would be second to none. So the next time you call a company a loser make sure you know what the hell you are talking about. Also the company you so call a loser could purchase Sprint with just its data profits... God you are a idiot...

Neutral

bradsh @ Nov 6th 2009 6:50PM

As a t-mobile customer, I often get roaming from Centennial out in the boonies. I hope this merger does not affect my roaming coverage :(

Neutral

ips0fakto @ Nov 7th 2009 12:11AM

when does m2m go into effect, and will Puerto Rico be m2m even tho it wont rebrand until mid 2010?

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