HTC You ad campaign unveiled

by Nilay Patel Oct 26th 2009 @ 12:20AM

HTC's definitely been a major name amonst the gadget cognoscenti for a while now, but it looks like the company's gearing up to go mainstream -- this is the first print ad from the new HTC You campaign that's launching today. Considering HTC's recent slew of high-profile handset launches like the Hero, HD2, and Tilt2 and equally-promising upcoming products like the Dragon and Droid Eris, we'd say this marketing push hasn't come a moment too soon. As for the ad itself, while it's not exactly a knockdown punch, it certainly suggests that HTC sees Sense UI as its ace in the hole -- we'll see how that plays out as Android 2.0 phones like the Motorola Droid come out and make stock Android sexy again.

Update: And the commercials have gone live on YouTube as well -- we gotta say, we're pretty into them. Check 'em after the break.

Filed under: HTC

Tags: ad, advertising, brand, branding, htc, htc you, HtcYou, sense, sense ui, SenseUi, touchflo, you

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Reader Comments (Page 1 of 1)

Neutral

techtroll @ Oct 26th 2009 1:35AM

I'll buy anything that has Grace Fuller in it!

Neutral

Brettinsocal @ Oct 26th 2009 1:42AM

+1
The will always conjure images of the Thomas Crown Affair... but the spots (more so the 1st) work.

Neutral

Taknarosh @ Oct 26th 2009 1:46AM

I think these commercials are good. They aren't the catchiest but they do look like the would spark the interest of the mainstream consumer.

Neutral

JAth @ Oct 26th 2009 2:11AM

The software download tab is missing from the Hero support page at HTC.com

Neutral

Ashraf Ali @ Oct 26th 2009 8:50PM

Totally agree with the second part. A phone that makes me mad. Seirously, HTC phones can be SO DAMN SLOW.

Neutral

teknikkle @ Oct 26th 2009 7:37AM

@ ali dont buy into the hype my touch pro runs like butter.. its obvious that touch flo 3d wont run as fast as a dam icon grid.. so if thats a problem.. turn touch flo off, what a novel idea.. lmao

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