Sony Ericsson's £530 Pureness is 'iconic' not ironic

by Thomas Ricker Sep 15th 2009 @ 7:57AM

There's nothing typical about Sony Ericsson's Pureness handset so why should details about its launch differ? Brand Republic, a magazine focused on advertising, quotes Sony Ericsson's director of marketing, Cathy Davies, saying that the low-spec'd (said to lack GPS, camera, WiFi, and gasp, a touchscreen) candybar with translucent display will go on sale in November for £530 at Selfridges and "design museum shops." And if it wasn't already clear (get it?), SE says that it's positioning the device as "an iconic niche product, not mass-market." In other words, Harrods shoppers need not apply.

[Via Techradar and Pocket-lint]

Filed under: Handsets, Sony Ericsson

Tags: candybar, london, pureness, Selfridges, sony ericsson, SonyEricsson, translucent, transparent, uk, xperia

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Reader Comments (Page 1 of 1)

Neutral

AL @ Sep 15th 2009 8:49AM

Huh? I don't think you meant to use Harrods there. Perhaps Tesco or Debenhams at a stretch?

Neutral

johdaxx @ Sep 15th 2009 2:09PM

Don't forget the thousands of java apps that'll spice this thing up. Opera Mini ftw! Err - I hope it runs java apps....

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