@ iansltx You make very valid points regarding the combination of AT&T and Leap. However, I don't think they are concerned with the integration nightmare your refer to. AT&T runs the risk of bleeding customers to low level carriers without a similar offering to compete on that level. Sprint sort of lucked out, and will uses Boost Mobile to compete. Verizon will also have any issue over time. The Cell phone market is completely saturated right now. The last thing AT&T wants is to get into that low level price war. So a good counter attack would be to buy Leap or any other rapidly growing low cost provider. Otherwise if these small guys get too big, they will cost too much in the future and would have stolen a chunk of marketshare. There is a cost of doing nothing!
Reader Comments (Page 1 of 1)
xman @ May 21st 2009 4:42PM
@ iansltx
You make very valid points regarding the combination of AT&T and Leap. However, I don't think they are concerned with the integration nightmare your refer to.
AT&T runs the risk of bleeding customers to low level carriers without a similar offering to compete on that level. Sprint sort of lucked out, and will uses Boost Mobile to compete. Verizon will also have any issue over time. The Cell phone market is completely saturated right now. The last thing AT&T wants is to get into that low level price war. So a good counter attack would be to buy Leap or any other rapidly growing low cost provider. Otherwise if these small guys get too big, they will cost too much in the future and would have stolen a chunk of marketshare.
There is a cost of doing nothing!