No matter how big and bad the largest carriers are, they won't be happy to see another competitor literally lower the bar to this type of pricing. How can even their prepaid options compete with this? Even POTS only users may have to look at this as a viable replacement.
For someone who talks a lot and doesn't need the most high tech gadget (insert most Americans here) $50 for unlimted everything with no contract and nationwide coverage is really hard to beat.
Sure gadget whores like us will always want the better phone and geeky apps to boot, but I can really see this taking off and it may be just what Sprint needs to gain marketshare back from their rivals especially among the budget conscious crowd or those who are smart with their money and looking for the best value around.
From what I hear, Sprint has put a lot of $$$ into improving their iDEN network and adding more network capacity to handle a large influx of users.
My only concern is that it may cannibalize their existing postpaid base. However, with Sprint's ARPU already near the $50 mark, who really cares at this point.
I see two positives with this promotion. First, this can bring massive amounts of cash to Sprint in the short term if it really takes off. Secondly, with more customers and a constant stream of users, the iDEN network all of a sudden becomes much more valuable and a much easier sale down the road to savvy business opportunists.
For those of you with other carriers, don't fret. If this hurts their bottom line, they'll have to respond which potentially means you'll have much better prepaid options to choose from too.
Reader Comments (Page 1 of 1)
Geoffery @ Jan 15th 2009 12:24PM
No matter how big and bad the largest carriers are, they won't be happy to see another competitor literally lower the bar to this type of pricing. How can even their prepaid options compete with this? Even POTS only users may have to look at this as a viable replacement.
For someone who talks a lot and doesn't need the most high tech gadget (insert most Americans here) $50 for unlimted everything with no contract and nationwide coverage is really hard to beat.
Sure gadget whores like us will always want the better phone and geeky apps to boot, but I can really see this taking off and it may be just what Sprint needs to gain marketshare back from their rivals especially among the budget conscious crowd or those who are smart with their money and looking for the best value around.
From what I hear, Sprint has put a lot of $$$ into improving their iDEN network and adding more network capacity to handle a large influx of users.
My only concern is that it may cannibalize their existing postpaid base. However, with Sprint's ARPU already near the $50 mark, who really cares at this point.
I see two positives with this promotion. First, this can bring massive amounts of cash to Sprint in the short term if it really takes off. Secondly, with more customers and a constant stream of users, the iDEN network all of a sudden becomes much more valuable and a much easier sale down the road to savvy business opportunists.
For those of you with other carriers, don't fret. If this hurts their bottom line, they'll have to respond which potentially means you'll have much better prepaid options to choose from too.